What is Multivariate analysis?

multivariate analysis is the term used whenever more than two variables are examined or combined together

Multivariate Analysis

When we conduct data analysis, the statistical methods we use vary from simple exploratory data analysis and significance testing of single variables, through two variables (crosstabulations) up to complex multi-variable models.

The most popular methods used for market research are:

  • Cluster analysis
  • Conjoint analysis
  • Factor analysis
  • Multiple discriminant analysis
  • Multiple regression analysis
  • Perceptual mapping